About Us

New Foto is a Rome-based motorsport photo archive founded in the 1980s by photographer Angelo Giordani.

For over four decades, we have preserved and curated original imagery from the golden era of Formula 1, rally, motorcycle racing, and single-brand championships — capturing the atmosphere, personalities, and defining moments of motorsport history.

Every photograph in our archive is authentic, taken trackside during the 1980s and 1990s, documenting legendary drivers, iconic machines, and the culture surrounding racing’s most unforgettable era.

Today, we transform that archive into a contemporary collection of:

• limited edition apparel
• photographic prints
• posters & collectibles
• vintage racing inspired content

Our mission is to preserve and reinterpret motorsport heritage through timeless visuals and carefully curated pieces.

Based in Rome. Inspired by legends.
Limited pieces. No restocks.